餐饮加盟店的选址是一项复杂的工作,在考虑基本因素的基础上,还应确定陕西特色小吃加盟店具体的经营场所.选择具体的经营场所应遵循下列基本原则:
The location of restaurant franchises is a complex job. Considering the basic factors, we should identify the specific business premises of Shaanxi characteristic snack franchised stores.
1.目标市场原则.任何餐饮企业,都要根据目标市场,选择适当的地点,建立相应的规模,选择相应的设施设备和相应的经营内容和服务档次.连锁餐厅的目标市场一般是高、中档次的工薪收入的阶层,地址宜选择商业中心、居民区域和工薪阶层工作区域,经营方式上可分析餐饮业连锁经营的选址模式选择快餐、自助餐等.
1. target market principles. Any catering enterprises, according to the target market, choose the appropriate location, the establishment of the corresponding scale, select the appropriate equipment and the corresponding business content and service quality. The restaurant chain target market is generally high and medium grade wage income class address should choose a commercial center, residential area and the working class work area, the mode of operation of the catering industry chain operation mode, location choosing fast food buffet.
2.容易接近原则.连锁餐厅应选择在交通便利的商业区、经济区、文化区,要尽可能的设置规模相当的停车场,方便顾客来往;连锁餐厅应按所在地人们行进、停留的规律选址.总之,餐厅原则上应选择在顾客容易接近的地段和位置,因为顾客是以方便性来决定进入哪家餐饮企业的.
2. easy to close principle. Restaurant chain should be selected in the convenient transportation and commercial area, economic area, cultural area, as far as possible to set the scale of the parking lot, the convenience of customers from the restaurant chain; should be where people travel, stay of location. In short, the restaurant should in principle be accessible in the choice of sites and locations customers, because the customer is to facilitate to determine into which catering enterprises.
3.具有可见度原则.连锁餐厅的可见度是指餐厅位置的明显程度,比如说选址的位置无论在街头、街中、巷尾,应让顾客从任何一个角度看,都能获得对餐厅的规模和外观的感知,当然这需要从建筑、装饰等几个方面来完善.一般而言,连锁餐厅宜紧靠某条主要街道,繁华的商业区域或某个公寓区.
3. has the visibility principle. Visibility refers to the restaurant chain obviously restaurant location, such as site location in high street, in the street, and should let customers from any point of view, can be obtained on the size of the restaurant and the appearance of perception, of course it needs several from the building, decoration etc. to improve. In general, a restaurant chain should be close to the main street, the bustling commercial area or a flat area.
4.投资预期目标原则.连锁餐厅在选址时,除考虑外部因素外,还应考虑自身的条件,如经营品种、方式等,要以能实现预期投资目标的地点来衡量地理位置的优越程度.
4., the principle of investment target is expected. Considering the external factors, the chain restaurants should also consider their own conditions, such as the variety and mode of operation, etc., and we should measure the superiority of the geographical location with the location that can achieve the expected investment target.